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AMNA AL-MISNED Founder of TRZI

From sustainability initiatives allowing buyers to have their clothes repaired or redesigned , to the brand ’ s central mission of reimagining traditional elements of the abaya for modern audiences , Amna ’ s company is forward-looking and embraces ethical practices .

Counting women and art among her inspirations , at the centre of her passions lies something centuries old : “ I think tradition and culture is the core of everything that is in the present moment ,” says Amna , “ It ’ s your identity , it ’ s who you are , it ’ s part of your journey .”

With this philosophy at the heart of her approach , Amna began designing clothes for her family , giving back to the women who first supported and believed in her . The designs integrated the sights and feelings she encountered growing up in Qatar – taking inspiration from regional architecture and local Qatari customs .

TRZI does not only seek to celebrate the culture as it is , but to blend it with global fashion trends . “ That was the main mission since the very beginning ,” Amna says . “ I like to take those elements and turn them into something that is relevant to today and make it contemporary .”

Issue 13