Q Life Magazine Q Magazine December 2017 | Page 73

Looking to the future | Msheireb Downtown Doha Traditional heritage, smart technology Msheireb Downtown Doha is the world’s first sustainable and smart downtown regeneration project. Mixing elements of traditional heritage with the latest smart city technology it will provide a unique experience to those that live, work, or visit the revived historical commercial heart of Doha. In line with QNV 2030, it is a landmark destination serving as a portal to showcase Qatar’s glorious past and soaring ambitions for the future. Rooted in the past, looking to the future Msheireb means ‘a place to drink water’ in Arabic and the iconic landmark honours centuries of tradition by being an oasis for residents and visitors alike. Devised in consultation with top architects, city planners, engineers, and academics, Msheireb Downtown Doha’s mission is to encourage social interaction, cultural respect and environmental sustainability by employing new approaches to urban planning. Msheireb Downtown Doha presents a unique combination of connectivity, convergence and collaboration. It will be a new economic, social and civic hub and is set to be one of the region’s most desired destinations. The blend of different quarters will bring people back to their roots while providing the platform for innovation that is the benchmark of the future. With more than 2,000 residents, 20,000 workers and 50,000 visitors it will be a thriving and vibrant community offering a blend of experiences that include business, retail, culture, entertainment and residential offerings. All supported by carefully planned tram routes and public transportation services that provide residents and visitors with a lifestyle of convenience in a seamlessly connected community. Introducing the most intelligent city in the world Msheireb Downtown Doha aims to unite the Doha of yesterday with the country’s vision of tomorrow. The smart renewal of the city centre will instil a traditional sense of community and a strong sense of culture and heritage. As one of the smartest city districts in the world, residents, guests, and visitors to Doha will have the opportunity to experience smart city technologies at the highest level throughout. 73