Q Life Magazine Q Magazine December 2018 | Page 21

Innovate & Inspire | | Xavi Hernández, Generation Amazing ambassador “We aim to transform a million lives through football outreach and education by 2022.” social, human and economic legacy from hosting the tournament, tangibly improving lives across our region and continent through the power of football.’ Recently, Generation Amazing ambassadors helped to support the disaster relief efforts in Kerala, India, after the area was devastated by severe flooding. Al Noaimi says: ‘That was a proud moment for me, as it showcased how far we have come with the programme, and the potential we have to achieve further significant results as we work together with our ambassadors and partners. We have just recently celebrated the significant milestone of reaching over a quarter of a million beneficiaries across the world, which puts us well on the way to achieving our ambition of positively impacting the lives of one million young people by 2022.’ 21