| Issue 4
| Oola Sports clothing
Haya Al Ghanim
Sportswear entrepreneur:
there is no ‘one size fits all’
approach in business
Pioneer women designers tap unmet demand for modest activewear
I
nspiration struck at the top of Mount Kilimanjaro.
Two friends, Haya Al Ghanim and Amina Ahmadi,
the co-founders of Oola Sports, made it to the summit of
the Tanzanian mountain. They wore sports clothing that
was appropriate for the conditions, but it did not give
them the coverage they desired.
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So began their visionary mission to create a range of
high-quality modest fitness clothing, suitable for women
across the Middle East.
That arduous climb took place in January 2015, and
was the start of a long journey.